29 Oct Cristina B., Product Manager
A Day in the Life of Cristina B., Product manager for a global pharmaceutical company; Syracuse, New York. U.S.
What I Do
As a product manager, I am responsible for marketing and developing the affiliate marketing strategy for a new product/compound we are launching within my country. My work on the marketing plan begins with field trips to interview doctors and get to know the market.
I conduct primary marketing information that goes beyond the statistics. I also develop the local market research plans, PR programs, and promotional materials. I conduct competitor analysis and brand-equity studies, and I perform competitive analysis.
What I Enjoy Most