A Day in the Life of Nicole Bell-S., Senior manager of the strategic planning group for a major food and beverage company; New York, New York, U.S.
MBA General Management
What I Do
I am responsible for strategy work supporting the marketing group. My role is to partner with the marketing group to think broadly about the brands I am assigned to. I do a lot of game theory around courses of action. That is, I help our marketing team look at our possible competitive moves and those of our competition.
I’ll map the moves on a matrix and attempt to predict, “If we do X, they will do Y.” Then we look at which outcomes we like, and we try and strategize ways to increase the likelihood of those outcomes. In the long run, our goal is to take our great brand propositions and turn them into the most profitable brands they can be.
What I Enjoy Most