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Student Success Center

A Day in the Life of Nicole Bell-S., Senior manager of the strategic planning group for a major food and beverage company; New York, New York, U.S.

MBA General Management

What I Do

I am responsible for strategy work supporting the marketing group. My role is to partner with the marketing group to think broadly about the brands I am assigned to. I do a lot of game theory around courses of action. That is, I help our marketing team look at our possible competitive moves and those of our competition.

I’ll map the moves on a matrix and attempt to predict, “If we do X, they will do Y.” Then we look at which outcomes we like, and we try and strategize ways to increase the likelihood of those outcomes. In the long run, our goal is to take our great brand propositions and turn them into the most profitable brands they can be.

What I Enjoy Most

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A Day in the Life of Judy S., Director and general manager (GM) for a publicly traded distribution company of raw materials, Hong Kong, China

MBA General Management

What I Do

I am responsible for managing the operations in Hong Kong. I do almost everything you learn in business school. The most important thing I do is people management, which is about 60% of my time, with more than 200 people here.

What I Enjoy Most

As a GM, the opportunity to help develop people allows me to help the company get better quality and better results.

What I Enjoy Least

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A Day in the Life of Marc F., General manager of a business unit of a global consumer goods company; Paris, France.

MBA General Management

What I Do

I am responsible for operating our business in Europe. I have overall responsibility for the profit and loss in the European market and performance going forward. I interact directly with our manufacturing units on a regular basis, but I do not have production responsibility.

I oversee all brand strategies and marketing within Western Europe by linking into our global brand teams and making these strategies work in my market.

Our brands have the particulars associated with a restrictive legal situation (alcoholic beverages). Twelve people mostly report directly to me, and I manage an outside sales force.

I oversee sales in my country, with a regional structure of people responsible for their specific territories. I also have a finance director and a small project finance team here, which is slim support, but I can ask for more resources from our global finance team as needed.

What I Enjoy Most

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